Sr. Director, Creative Studio British American Tobacco Winston-Salem

Title Sr. Director, Creative Studio
Date 2020
Company British American Tobacco
City Winston-Salem

Short Description :

With cross functional teams and agencies to provide creative direction to a variety of experiences including but not limited to Social Media, Ecommerce, Web and Digital Experiential Marketing Federal credit union membership through Allegacy Federal Credit Union Develop and cascade ,…

Full Description :

Reynolds American Incorporated is positively transforming the tobacco industry. We’re a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.
When other companies talk about growth, they only talk about size. At Reynolds American, we focus on the growth of our people. We take pride in each other’s growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive.


Reynolds American Inc. is an indirect, wholly owned subsidiary of p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Niconovum USA, Inc.; Niconovum AB; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; and Reynolds Brands, Inc.. This position is with R.J. Reynolds Tobacco Company (2004).

Here, you’ll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day.

Reports to: VP Digital Marketing & Ecommerce

Position Summary:

We are looking for a dynamic, creative, and visionary Senior Creative Director to build and lead a team of Digital Designers, Content Creators and Social Media Specialists as part of our new Creative Studio.

In this critical and influential role, you’ll bring your passion for the power of brand and experiential design to shape and change the way consumers interact with our brands. You’ll have led the concepting, development and execution of highly engaging social media and brand activation programs across a range of digital platforms and formats. The successful candidate will be a hands-on, accessible leader who can manage, nurture and inspire a creative team with clear vision and direction and holds the team to high standards of creative expression.


  • Establish and build a digital Creative group serving our New Category brands. Serve as a coach, leader and advocate for the team, supporting the expansion of our talent and portfolio in the creative space
  • Bring big thinking to the table, including ground-breaking concepts that shape the brands across Web, Mobile, Display Media, Ecommerce, Digital Retail and Social Media executions
  • Oversee the day-to-day operations of the Creative team
  • Concept integrated programs with multiple touchpoints, supporting creative excellence from concept through execution
  • Collaborate with cross functional teams and agencies to provide creative direction to a variety of experiences – including but not limited to Social Media, Ecommerce, Web and Digital Experiential Marketing
  • Develop and cascade the creative standards and practice of team involved in project work
  • Focus on editorial storytelling and consumer engagement.
  • Drive departmental talent development and succession planning, ensuring that group is organized, staffed and trained to continually develop their skills and competencies
  • Ensure shared learning and adoption of creative best practices across team for improved effectiveness and efficiency


  • Bachelors Degree in Design or a related field
  • 10+ years Ecommerce/Digital Design experience
  • 5+ years leading/managing a team of creative professionals
  • Thorough understanding of the creative process, project management principles and managing internal client relationships
  • Strong portfolio of creative campaigns and work
  • Excellent understanding of Social Media and experience working across all digital platforms
  • Experience with digital storytelling
  • Ability to sketch out design ideas by hand or computer
  • Passion for innovation and pushing/challenging the thinking of our team
  • Ability to articulate a strategy to both senior leadership as well as cross-functional teams
  • Outstanding ability to manage and balance multiple strategic priorities and projects
  • Bonus if you have led in-house creative in house for a digitally- native consumer product brand
  • Bonus if you have experience with Augmented and Virtual reality

Your Portfolio

  • Showcases your creative breadth, experience, storytelling and design presentation skills
  • Highlights your creative campaigns and projects and demonstrates challenges solved
  • Focuses on your guiding design principles and creative process

Your Team

4 Directs/12 Indirects

Compensation/Targeted Bonus

  • Competitive Annual Salary
  • Targeted Annual Bonus
  • Relocation assistance available for those who qualify.

Benefit Summary

Our company offers very competitive benefit plans, including:

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Comprehensive health- and welfare-benefits package
  • Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service
  • Company-paid sick and personal days, funeral leave and jury duty leave
  • Confidential personal financial counseling service
  • On-site health clinics and fitness centers
  • A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
  • Health-care advocacy service
  • Volunteer service opportunities
  • Federal credit union membership through Allegacy Federal Credit Union
  • Extensive training opportunities

Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd.
We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company's potential for successfully achieving its business objectives.


Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition[at]

California Privacy Notice

Recomended Jobs


Date : 03 June 2020 | Company : Novant Health | Location : Winston-Salem

Six months customer service environment experience in the medical field. Working knowledge of medical terminology and technical spelling.

  Retail Sales - Cashier

Date : 03 June 2020 | Company : Goodwill Industries of Northwest NC Inc | Location : Winston-Salem

If you are someone that enjoys meeting and greeting people and has a warm and friendly personality, then this may be the opportunity for you.

  Retail Customer Service Associate

Date : 03 June 2020 | Company : FedEx Office | Location : Winston-Salem

FedEx Office will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of…

  Psychiatric Tech

Date : 03 June 2020 | Company : Novant Health | Location : Winston-Salem

Bachelor’s degree in a human services field or high school diploma equivalent with minimum of six month’s psychiatric tech experience with the ability to obtain…


Date : 03 June 2020 | Company : Compass Group | Location : Winston-Salem

Responsible for all assigned change funds and cash receipts, ensuring that cash drawer is in compliance with overage/shortage standards.