Target Accounts Representative GAF Materials Corporation Parsippany

Title Target Accounts Representative
Date 2021
Company GAF Materials Corporation
City Parsippany

Short Description :

Monitoring job activity as reported on construction services Dodge, Reed etc, qualifying leads provided by marketing and field sales reps Generate new and repeat sales by driving specification opportunities and by providing product and ,…

Full Description :

The Target Accounts Representative will work to strengthen our presence in the industry and within identified target account groups to maximize all potential opportunities provided. The Target Account Representative will work multiple sides of the customer interface to assure GAF bid and job securement opportunities and support strategic growth initiatives.

Specific responsibilities include, but are not limited to:

  • Direct Product/Opportunity SalesIncrease sales by closely monitoring job activity as reported on construction services (Dodge, Reed etc.), qualifying leads provided by marketing and field sales reps.; prospect and qualify new opportunities through multiple programs (Hoovers) and other methods of investigation.

  • Generate new and repeat sales by driving specification opportunities and by providing product and limited technical information in a timely manner.

  • Determine customer needs, requirements, and expectations in order to present Challenger insights and recommend specific products and solutions.

  • Recommend alternative product solutions based on customer options.

  • Proactively “sell” items needed by customers to increase profitability and customer satisfaction; resulting in strengthened customer loyalty.

  • Fostering Product AwarenessUnderstand product selling stories and communicate to assure specification opportunities and build customer loyalty.

  • Utilize CRM to keep detailed notes and information on existing and potential customers – for corporate transparency and use by all who touch customers.

  • Educate customers about terminology, features and benefits of products in order to improve product related sales and customer satisfaction when necessary.

  • Communicate with customers to ensure ongoing customer satisfaction and resolve any issues or complaints.

  • Information/Documentation MaintenanceUtilize CRM to qualify leads and opportunities. And build Contact and Lead databases

  • Fill requests for catalogs, information, or samples as required.

  • Identify trends in customer satisfaction or dissatisfaction.

  • File MaintenanceCreate, align, and maintain customer files in CRM on new targets/accounts not previously known or recognized.

  • Perform other duties as assigned.


Bachelor’s Degree required or 3-5 years related experience

Technical knowledge/skills:

  • Proficient with CRM, and other common office equipment and corporate software.

  • Proficient computer skills including MS Word, PowerPoint, Excel, Outlook and Microsoft CRM.

  • Working knowledge of consumer preferences, product developments and GAF solutions.

  • Maintain and increase industry knowledge by reading trade publications and by attending meetings, vendor training and trade shows as deemed appropriate.

  • Advanced knowledge of order life cycle and commercial sales cycle.

We believe our employees are our greatest resource. We offer competitive salary, benefits, 401k, and vacation packages for all full time permanent positions. We are proud to be an equal opportunity workplace and GAF, SGI, and Siplast are proud to be affirmative action employers. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know. If applying for positions in the U.S., must be eligible to work in the U.S. without need for employer sponsored visa (work permit).

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